Calling All Ocean Heroes. The Search is On!

Ocean Action Project 2013 Are you an ocean hero that can bring us one step closer to a clean, healthy ocean? Do you have an innovative, results-driven project that needs a little extra push to get off the ground? Project AWARE’s Ocean Action Project is an opportunity for individuals like you to propel shark protection and marine debris solutions locally. Apply by 31st October. Read More

Canadive Sets a Dive Against Debris Record

(c) Kyla Hemmelgarn 2013 After completing exactly 99 dives, Canadive’s amazing duo of divers, Charlotte and Isak Rydlund, completed their coast to coast expedition. They made every dive a cleanup dive by removing and logging marine debris as part of Project AWARE’s Dive Against Debris program. Check out Canadive’s cross-country trash adventure story. Read More

Debris Month of Action Volunteers Get Results

Sunshine Divers This September, volunteer scuba divers from every corner of the globe embarked on a mission to battle marine debris – the ocean’s silent killer. Together, we hauled up and reported more than 20,000 trash items from beneath the surface. Nearly 155 Dive Against Debris Heroes deserve special recognition. They signed the pledge to go the extra mile and Dive Against Debris year-round. We can’t wait to see what they haul in next. Read More

The Global Finathon Continues

Finathon Project AWARE Australia Project AWARE’s Finathon challenge continues to gain steam as more events raise awareness and critical funds for shark protection. In California, USA, Project AWARE’s Executive Director, Alex Earl, joined Oceanside Scuba and Swim Center to swim the extra mile for sharks. And down under, the Project AWARE Finathon in Manly, Australia, raised nearly $4,000 – with board member, Jeremy Coleman and daughter Georgia, age 11, finishing in the top 5 swimmers. Read More

The Search is On! Local Ocean Heroes Wanted



The search is on! Are you a local ocean hero with an innovative, results-driven project to protect the ocean?  If so, Project AWARE’s Ocean Action Project could be the support you need to take it to the next level.

We’re supporting strong grassroots initiatives that help build a wave for global ocean protection in two key focus areas: Sharks & Rays in Peril and Marine Debris. Here’s how it works:

1. Does your Ocean Action Project idea qualify? Check out the guidelines and application to find out.

2. Complete the simple application by 31st October and submit a photo to help tell your story and inspire the public vote.

3. Can it stand up to the rest? Project AWARE will select the best of the best and let the public cast the final vote in November. If your project is selected, you’ll receive funds to give your project the extra push to succeed.

You don’t have to be a diver to get your ocean project up and running. If there’s a local effort that inspires you, please spread the word and invite others to apply. Feel free to be in touch with questions and stay tuned to vote for your favorite Ocean Action Project!

For the Ocean,
Alex Earl
Executive Director
Alex Earl


P.S. Help spread the word on social media: Are you an ocean hero? Apply to Project AWARE’s #Ocean Action Project by 31st October

Endangered Species Day, 17 May – Choose Sharks

Endangered Species Day, 17 May - Choose Sharks

Dear Gunnar

You helped us campaign for an amazing milestone for sharks and rays. The oceanic whitetip, porbeagle, three species of hammerheads and both manta rays – all classified as threatened on IUCN’s Red List – are now added to CITES Appendix II.

We can all be grateful for these historic and unprecedented successes, but they are victories in a larger battle and now is the time more than ever to continue positive momentum.

Driven by the power of divers like you, donations are needed today to support critical efforts for sharks including:

– Fighting to stop finning

– Insisting on full protections for critically endangered sharks

– Negotiating strong policies to ensure a brighter future for all sharks.

Overfishing, by catch and finning are driving sharks to the brink. Finning – a cruel and wasteful practice of slicing off the sharks’ fins and throwing the body overboard at sea –must end.

Scuba divers are swimming to end finning from now through to July to raise awareness. This Endangered Species Day, please join scuba divers worldwide with a donation in support of our critical efforts or by donating to support Project AWARE Finathon swimmers.

Divers like you rate shark dives as one of the most thrilling experiences. You can make a gift today to ensure sharks remain at the top of the environmental agenda.

If we do not act now the consequences will be tragic and devastating for marine ecosystems. Together, divers are a powerful force in a battle to protect critically endangered sharks worldwide.

Thank you, it’s an honour to be on watch with you to protect our ocean planet – one dive at a time.

For the Ocean,
Alex Earl Executive Director Project AWARE
Alex Earl
Executive Director, Project AWARE Foundation
PS If you’re FINatical about sharks Get Swimming to End Finning, organize a Finathon, solo swim or join an event near you to fundraise for shark protection.

Swimming to End Finning

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Get Swimming To End FinningFundraise

Dear Gunnar

An amazing 70 people turned up to my first Finathon™ to raise funds and awareness about sharks. We smashed our target distance and had so much fun we’re doing it all again!

Together with Project AWARE our goal
is to get as many divers as possible Swimming to End Finning.

What’s the Finathon™? Like a swimathon, fun run, cycle race or marathon – the Finathon™ is a great way to bring your community together, raise awareness and funds to support this unique cause.

This July, the time has come to get FINatical about sharks.  So grab
your dive buddies, create your team, and encourage everyone to raise
300 ($ £ €)  each – the amount that shark fins are traded for per pound.

Create your online fundraising page, plan your swim and Let’s GO!

The race is on. How many people can you Get Swimming to End Finning? I can’t wait to see which team swims the furthest.

Kind Regards

Katy Bloor
PADI Course Director, Sub-Mission Dive Centre, UK  

PS Project AWARE is looking for 100 Finathon™ champions!
So whether you’re a Divemaster, Dive Instructor or Course Director join the fun and Get Swimming to End Finning.